To celebrate creativity and the back-to-school season, GoGo squeeZ teamed up with Crayola on special-edition, drawable packaging and a “SqueeZ the Color” Sweepstakes that was supported IRL in the form of a green oversized lunchbox. Popping up on 3rd Street Promenade in Santa Monica, the lunchbox featured an interactive mural designed by Steffi Lynn Tsai that encouraged kids and families to grab some crayons and fill in parts of the mural together. Complete with an oversized pouch and crayons, fruit character draw-alongs with Tsai, and samples of GoGo squeeZ, the activation gave kids the chance to get outside and have a positive, creative and colorful experience.
Agency: CSM Sport & Entertainment | Role: Art Direction and Design
