Spike
Spike TV drops its macho man persona, shifting itself towards original programming with broader appeal. The new brand identity and supporting visual assets portray this bold and disruptive move forward.
Below is a snapshot of the brand guidelines and Powerpoint presentation templates. These assets were handed over to the team at Spike, establishing a dynamic yet systematic set of rules that properly extended the new identity across various touchpoints.
Agency: Bluemarlin | Creative Direction: Paul Demyanovich | Art Direction, Graphic Design: Morgan Begy
^Snapshot of the Brand Guidelines
^Entire Brand Guidelines
^Powerpoint Templates
