Bless the Harts
To promote Fox’s new animated show Bless the Harts, we took over two food trucks in LA & NYC that embarked on a city-wide tour stopping along the way to serve up some Southern-inspired bites (think Fried Chicken Biscuits, Cheesy Grits & Peach Cobbler! yummmmm). I translated existing show key art into a seamless truck wrap, created graphics for menus, tee-shirts, collateral items and social posts, and worked with vendors to ensure all came to life accordingly.
Above shows two initial visual directions applied onto the truck templates for both LA and NYC.
Placement of text and characters was key; we needed to ensure the brand and messaging was maintained both when the truck was en route and once it parked and opened up to serve.