Netflix Klaus
To promote its first animated feature film and spread holiday cheer, we dropped oversized gifts in NY, LA and Chicago that were later unwrapped to reveal hundreds of smaller gifts inside! Complete with a letter writing station to send wishes to Klaus himself, guests were reminded that “a simple act of kindness always sparks another”. In addition, a partnership with Big Brothers Big Sisters of America fulfilled hundreds of holiday wish lists of kids in need.
Client: Netflix | Agency: CSM Sport & Entertainment | Art Direction, Environmental Design: Kelly Gayara | Art Direction, Graphic Design: Morgan Begy & Natasha Morini
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