The Garden of Earthly Delights

Good Omens & The Garden of Earthly Delights

To promote Amazon Prime Video’s Good Omens, we took over SXSW by building an oasis to celebrate an unlikely duo and the last luscious licks of Earth before the impending apocalypse. From a beer-dispensing tree, to fire-breathers, Questlove, and puppies, guests relaxed and roamed the heaven/hell split grounds, hoping SXSW was certainly NOT the beginning of the end.

Client: Amazon Prime Video | Agency: CSM Sport & Entertainment | CD: Ariel Zuckerman | ED: Kelly Gayara | AD: Morgan Begy

My responsibilities included creating signage and graphics throughout the space, large scale print files, collateral design and on-site execution.

Is This Heaven? No, It’s an Amazon Prime Activation at SXSW
2019 BizBash Event Style Awards Best Guerrilla Marketing Initiative/Marketing Campaign