Super Bowl LVII celebrated the vibrant and multicultural landscape of Arizona, creating a unique and memorable week for local communities and visiting sports fans. Typography, patterns and graphic elements drew inspiration from the sandy deserts, deep canyons, and starry skies of Arizona.
Concepted a 3D billboard animation and collaborated with local agency VIZTEK to bring it to life.
Ceated a toolkit for the Arizona Host Committee to use throughout their respective branding pieces and activations, which included a concert series and Super Bowl Watch Party.
