Super Bowl LVII celebrated the vibrant and multicultural landscape of Arizona, creating a unique and memorable week for local communities and visiting sports fans.
Typography, patterns and graphic elements drew inspiration from the sandy deserts, deep canyons, and vast starry skies of Arizona.

Responsibilities: As part of the creative team at the NFL I worked on creating Style Guide assets and the extension of those assets to print, environmental and digital touchpoints.

Creative Direction: Chris Stackhouse | Art Direction: Stephanie Borgese | Design Team: Horatiu Radoiu, Gavin Petersen, Morgan Begy

Concepted a 3D billboard animation and collaborated with local agency VIZTEK to bring it to life.

We created a mini toolkit for the Arizona Host Committee to use throughout their respective branding pieces and activations, which included a concert series and Super Bowl Watch Party.