Super Bowl LIX celebrates the Black Masking Indian culture and second line traditions of New Orleans, with a joyful spirit unique to the Crescent City. The logo, typography, patterns and graphic elements are all a reflection of the kinetic and vibrant energy felt on every city corner.
The logo was hand-beaded by Queen Tahj,
a member of the Golden Eagles Tribe.
Photography by Katelin Kinney, Ben Liebenberg. Post Production by Marin Retouching.
I created a custom font to add a layer of expression to various type lockups and team names. They were drawn (many, many times) first with marker on paper, and then scanned and vectorized.
CD: Chris Stackhouse & Stephanie Borgese • AD: Horatiu Radoiu • GD: Morgan Begy, Maria Corner