A city rooted in tradition, but always innovating, the creative approach for the NFL Draft 2026 celebrated Pittsburgh’s industrial roots and diverse culture in a vibrant way, influenced by Pittsburgh’s very own Andy Warhol and the Pop Art style.
An all-time attendance record was set with 805,000 NFL fans gathering in Pittsburgh over 3 days.
32 team toolkits were also built; below are the Lions and Bears. Oh My!
I led the creative direction and execution of Verizon’s Draft Eve party at the Andy Warhol Museum.
^ Snapshot of how our NFL Draft branding meets the Verizon brand
CD: Chris Stackhouse & Stephanie Borgese • AD: Horatiu Radoiu • GD: Morgan Begy, Maria Corner