Pittsburgh is a city like no other. A city with a rich industrial history, a dedicated sports community, a vibrant art scene, and an unusual obsession with pickles. A city rooted in tradition, but always innovating, the creative approach for the NFL Draft 2026 celebrated Pittsburgh’s industrial roots and diverse culture in a vibrant way, influenced by Pittsburgh’s very own Andy Warhol and the Pop Art style.
An all-time attendance record was set with 805,000 NFL fans gathering in Pittsburgh over 3 days.
I led the creative direction and execution of Verizon’s Draft Eve party at the Andy Warhol Museum.
CD: Chris Stackhouse & Stephanie Borgese • AD: Horatiu Radoiu • GD: Morgan Begy, Maria Corner